Description of the Course: We send an email instead of mail, Skype instead of talking on the phone, write a blog instead of a diary, read news and Poke at Facebook instead of smile and a wink on the street. Is it the dawn of a new culture or as technology changed revolutionary, but there’s nothing new under the sun? In this course we will learn the meanings and diffusion of these changes: we will study to identify accurately the nature of the new challenges of new media and the ways in which “history is repeating”. We will do this by using test cases that reflect current rifts across the four major dilemmas of the network culture today.
Outline of the course:
- The rise of network culture
- Cultural network between Utopia and Dystopia
- Processes commercialization culture of the network
- Interpersonal communication mediates
- How vocal “tribalism” produces public knowledge of existing power relations and social reality?
- Characterization of Public space version 2.0
- Second Life as a substitution for sex; reading of a mutual status at Facebook as a substitution for a conversation
Testimonials – Lina Kricht: “This course takes you a journey into the new world of Social Virtual Interaction. Carmel is the right person to learn the nuances of the new medium. Being a successful blogger by herself and an advanced researcher, she teaches the essence, the background and the trends of new medium. I enjoyed the course very much and also learned useful tools Social Life on the Internet.”
- Potential participants: Students of Communication and Media Departments, professionals, small business owners, governmental officials
- Duration: 14 weeks (3 months)
- Schedule: next intake – ongoing (upon registration)
- Assignments of the course:
- guided personal project on an Internet Advertising campaign
- Weekly multi-choice exams
- Final report on the project
To apply for registration please submit this form:
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