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Political campaigns on Internet online course

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Description of the course: Turning the age of the Internet from childhood to mature substance, blogs became a powerful tool for interpreting reality and presenting alternative content. There is no arguing anymore about the fact that the blogs of influential people like journalists and writers shape political agendas. History shows us that the rulers of different epochs tried to evolve poets and writers for their favor. However, the interactive manner of the Net brings the creators to be independent on the governors anymore, thus becoming an authority by themselves. This course teaches the student advanced theories in analysis of the behavior of voters on Net, methods and tools of eVoting and eGovernment and creates a platform for interaction of politicians and their voters.

“With so many close elections this year, the Internet has played a pivotal role in fundraising, organizing, and get out the vote efforts,” said Alexis Rice, Project Director of CampaignsOnline.org and Fellow at the Center for the Study of American Government at Johns Hopkins University. “Campaigns have embraced Internet strategies to stay competitive. “Blogging has become an essential part of political campaigns, with campaigns, special interest groups, and national political parities not only creating blogs, but hiring paid bloggers to write on their behalf on “independent” blogs”. November 7, 2006 in Campaignsonline.org Blog,

Outline of the course:

 Testimonials – Sarah Noferman: “As a student of Political I did not understand how the old Politics always used the strategies of connecting people through their local authorities, ethnic groups and family clans. I now understand that these methods can be utilized for the new Internet environment and can bring wonderful results on campaigns.”

  • Potential participants: Students of Communication and Media Departments, professionals, small business owners, governmental officials
  • Duration: 14 weeks (3 months)
  • Schedule: next intake – ongoing (upon registration)
  • Assignments of the course:
    • guided personal project on an Internet Advertising campaign
    • Weekly multi-choice exams
    • Final report on the project
  • Price: 590$US                            only 189$! 

To apply for registration fill this form:

Description of the course: The Internet as a source of news and Web 2.0 RSS updates has now become a leading source of campaign news for young people. Professionals and aware citizens form groups of reference and create their own political trustees with the help of social networking sites such as MySpace and Facebook. This course teaches how to understand Internet political reality, who are the influential sources and opinion-makers, how old politics interact with the new democratized and cooperative ways of the political campaigning. Course offers tools of how to build, run and analyze the results of a Political campaign on the Internet.

“In the past six years, the political blogosphere has grown by leaps and bounds, moving from an interesting curiosity to an enduring feature of the political landscape. Political bloggers are now regularly featured in the mainstream media. The 2007 Yearlykos convention, a gathering of the progressive “netroots”, drew all but one Democratic Presidential candidate while evoking the outrage of Fox News Channel’s Bill O’Reilly. Lenhart and Fox find that the blogosphere has become a major source of information for the American public, with 39% of adult internet users turning to the blogosphere as of July, 2006”. by Karpf D., Measuring Influence in the Political Blogosphere, Politics and Technology Review, pp. 33-41

Outline of the course:

 

 

Testimonials – Jeff Tamaki: “With the materials of this course, you start exploring. You practice the specific abilities and tools that are required to successfully manage what you are already experienced in your browsing on the Net. Its an opportunity to get your skills in order just to become a professional in analyzing Political behavior.”

 

  • Potential participants: Students of Communication and Media Departments, professionals, small business owners, governmental officials
  • Duration: 14 weeks (3 months)
  • Schedule: next intake – ongoing (upon registration)
  • Assignments of the course:
    • guided personal project on an Internet political planning campaign
    • Weekly multi-choice exams
    • Final report on the project
  • Price: 590$US                            only 189$ 

To apply for registration please fill this form:

 

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